About Us

The Agency That Doesn't Act Like an Agency

Most marketing agencies will take your money whether you succeed or not. They'll assign junior people to your account, talk about "brand awareness" when you need pipeline, and lock you into 12-month contracts.

We don't do any of that.

How We're Different

No Junior Executors

Every strategy session, every piece of content, every recommendation comes from senior-level marketers who've done this before. You're not paying premium prices for junior execution.

No Long-Term Contracts

Month-to-month commitments. Cancel anytime. We earn your business every 30 days by delivering results, not by trapping you in contracts.

AI for Speed, Humans for Strategy

We use AI to move faster - research, first drafts, data analysis. But every decision, every final deliverable, every strategic choice is made by humans who understand your business. You get efficiency without sacrificing quality.

Boutique by Design

We work with a limited number of clients at any given time. When we're at capacity, we're at capacity. This isn't about scale - it's about doing exceptional work for the right people.

Why Avantas Exists

Here's the truth: most SaaS founders are brilliant at building products and terrible at explaining why people should care.

They launch something genuinely useful, get early traction, then hit a wall when it's time to scale.

So they hire an agency.

The agency delivers beautiful strategy decks, talks about "brand positioning" and "thought leadership," and six months later... nothing has changed. Traffic is flat. Demos aren't increasing. The pipeline looks the same.

Or they try the other route: AI content tools. Fast output, low cost. But every piece sounds like everyone else's. Generic. Forgettable. The kind of content people scroll past without thinking.

We built Avantas because there had to be a better way.

What if you could get:

⦿ The strategic clarity of a senior CMO

⦿ The execution speed of AI tools

⦿ The accountability of an in-house team

⦿ Without the cost, risk, or complexity of any of those options?

⦿ That's what we do.

Our Philosophy

1. Marketing Should Drive Pipeline, Not Applause

We don't care about awards, pretty designs, or vanity metrics. We care about whether your marketing is generating qualified leads and closing deals. Everything we do is measured against revenue impact.

2. Positioning First, Tactics Second

Most agencies jump straight to execution - blog posts, ads, social media - without figuring out if your messaging actually resonates. We start with clarity: who you serve, why you're different, and how to articulate it. Then we scale what works.

3. Speed + Quality Aren't Mutually Exclusive

AI gives us the speed to produce 10x more content than traditional agencies. Human oversight gives us the quality to make sure it doesn't sound like AI garbage. You get both.

4. Transparency Over Everything

You'll always know what we're doing, why we're doing it, and what results we're getting. No black boxes. No proprietary "magic." Just clear communication and honest reporting.

Who We Work With

We're not for everyone. And that's intentional.

We're a Great Fit If:

✅ You're a B2B SaaS company (Seed to Series B)
✅ You have product-market fit but struggle to articulate your value
✅ You're technical and marketing feels like a foreign language
✅ You've tried agencies before and got burned
✅ You want strategic thinking + fast execution
✅ You value honesty over politeness

We're NOT a Fit If:

❌ You're pre-product-market fit (too early-figure that out first)
❌ You need paid ads expertise (we focus on organic + content)
❌ You want someone to "just execute" your plan (we lead strategy)
❌ You need 24/7 support (we're not that kind of agency)
❌ You're looking for the cheapest option (quality costs something)

How We Actually Work

Phase 1: Clarity (Weeks 1-2)

We start by understanding your business, your customers, and your competition. Not through assumptions—through actual research. Customer interviews, competitive analysis, funnel audits. By the end of week two, you'll have a strategic roadmap and clear priorities.

Phase 2: Foundations (Weeks 3-4)

This is where we fix your positioning and messaging. Most SaaS companies sound exactly like their competitors. We work with you to articulate what makes you different—in a way that actually resonates with buyers. New homepage messaging, updated pitch deck, clear value propositions.

Phase 3: Execution (Month 2+)

Now we scale. Content creation, SEO optimization, email sequences, landing page tests. We move fast because AI handles the heavy lifting, but everything is reviewed and refined by humans who understand your market.

Phase 4: Optimization (Ongoing)

Marketing isn't set-it-and-forget-it. We continuously test, measure, and refine. What's converting? What's not? Where are people dropping off? We make data-driven decisions and adjust every week.

Our AI + Human Approach (Explained)

You've probably heard a lot of hype about "AI marketing." Here's what we actually do:

Where We Use AI:

⦿ Initial content drafts (blog posts, social posts, email copy)

⦿ Keyword research and competitive analysis

⦿ Data analysis and pattern recognition

⦿ Idea generation and brainstorming

⦿ Audience research and trend spotting

Where Humans Take Over:

⦿ Strategy and positioning decisions

⦿ Final content review and editing

⦿ Brand voice and tone refinement

⦿ Client communication and reporting

⦿ Judgment calls on what works and what doesn't

The Result: You get the speed of AI (10x faster than traditional agencies) with the quality of senior-level human oversight (none of the generic AI slop).

Why Founders Choose Us

"What stood out immediately was the clarity. We finally understood where to focus and why. It stopped us wasting time on the wrong channels and gave us confidence in our decisions."
— Founder, B2B SaaS (UK)

"This didn't feel like an agency. It felt like having a senior growth partner who actually cared about the outcome, not just deliverables."
— Head of Marketing, SaaS (Series A)

"AI helped them move faster, but the real value was the human judgment. Everything was thoughtful, intentional, and tied back to revenue."
— Co-Founder, SaaS Platform

Our Guarantee

We don't lock you into long-term contracts because we're confident you'll want to stay.

Here's our promise:

⦿ If you're not satisfied with the first month, cancel anytime - no questions asked

⦿ Every piece of work comes with unlimited revisions until you're happy

⦿ We succeed when you succeed. It's that simple.

Current Availability

We work with a limited number of clients to maintain quality.

Current capacity: 2 available spots
Typical wait time: 3-4 weeks when full

Want to see if we're a fit? Book a free 30-minute strategy call - no pitch, no pressure. We'll talk about your challenges and whether Avantas is the right solution (and if not, we'll point you in the right direction).

Based in the UK, Working Globally

While we're in the UK, we work with SaaS companies across the UK, Europe, and North America. Time zones have never been easier to manage - and frankly, async communication often leads to better work.

Contact:
[email protected]