The Real Cost of "Premium" SaaS Agencies

What You're Actually Paying For:

£45,000/month breakdown:

- Associate CMO (part-time, shared across 3-5 clients): £15K

- Junior content writer: £5K

- Junior designer: £4K

- SEO specialist (10 hours/month): £3K

- Project manager overhead: £8K

- Agency profit margin: £10K

What you get:

- 2-3 blog posts/month

- Monthly strategy call

- Quarterly reports

- Access to "proprietary tools" (aka HubSpot + Ahrefs)

Avantas £3,000/month breakdown:

- Senior strategist (your founder, 100% focused): £1.5K worth

- AI-accelerated content (8-10 pieces/month): £1K worth

- Weekly optimization: £500 worth

Margin: We make less per client, work with fewer clients, deliver more value

The Difference: We're not trying to scale to 100 clients. We're trying to get 10-15 clients amazing results.