
The “Proprietary” SaaS Playbook Exposed (What Agencies Don’t Tell You)
The "Proprietary T2D3 Playbook" Exposed
Every agency claims to have a secret formula. Here's the truth: they're all using the same 5-step process.
The Standard B2B SaaS Marketing Playbook
Phase 1: Discovery (Months 1-2)
- Stakeholder interviews
- Competitor analysis
- ICP definition
- Messaging workshop
What they charge: £15-30K
What it costs them: £3-5K in labor
What you could do yourself: 80% of it with our free template
Phase 2: Foundation (Months 3-4)
- Website refresh
- Content calendar
- SEO audit
- Marketing automation setup
What they charge: £20-40K
What it costs them: £8-12K
What we charge: £3-6K (because AI does the heavy lifting)
Phase 3-6: Execution
- 2-4 blog posts/month
- Email sequences
- Some paid ads
- Monthly reports
What they charge: £45K x 4 = £180K
What it actually takes: £40-60K in real work
Why We're Different
We don't hide the playbook. We give it to you for free.
Then we help you execute it 3x faster with AI + human expertise.