avantas ai revealing the proprietary saas playbook used by b2b marketing agencies

The “Proprietary” SaaS Playbook Exposed (What Agencies Don’t Tell You)

January 06, 20261 min read

The "Proprietary T2D3 Playbook" Exposed

Every agency claims to have a secret formula. Here's the truth: they're all using the same 5-step process.

The Standard B2B SaaS Marketing Playbook

Phase 1: Discovery (Months 1-2)

- Stakeholder interviews

- Competitor analysis

- ICP definition

- Messaging workshop

What they charge: £15-30K

What it costs them: £3-5K in labor

What you could do yourself: 80% of it with our free template

Phase 2: Foundation (Months 3-4)

- Website refresh

- Content calendar

- SEO audit

- Marketing automation setup

What they charge: £20-40K

What it costs them: £8-12K

What we charge: £3-6K (because AI does the heavy lifting)

Phase 3-6: Execution

- 2-4 blog posts/month

- Email sequences

- Some paid ads

- Monthly reports

What they charge: £45K x 4 = £180K

What it actually takes: £40-60K in real work

Why We're Different

We don't hide the playbook. We give it to you for free.

Then we help you execute it 3x faster with AI + human expertise.

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